When YouTube released annotations that allow you to link to an associated website, I thought they’d be covered to death across various marketing blogs. Instead, they’ve sort of stayed under the radar.

I think they are a game changer for marketing on YouTube.
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Benefits of Associated Website Link Annotations

The two biggest [...]

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Brand Monitoring Beyond Google Alerts

 

Brand monitoring has always been an important piece of internet marketing. Extremely valuable for reputation management as well as for the link builders of the world. The key is trying to catch the right mentions. You don’t want to get stuck with an inbox [...]

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Mozcon 2013 just wrapped up and I’m currently chilling in the MSP airport drinking a beer waiting on a severely delayed flight home. I wanted to share a few thoughts about the conference. I’m not going to write about the presentations and the takeaways from them. Kane and Beth absolutely nailed it.

I [...]

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For months, I’ve thought about writing a post about a technique I’ve had a little success with. Recently, two posts were written that were extremely close to the topic of my post.

When I saw both post titles, I thought “Shit. He just wrote the post I was procrastinating on for the last few months.”

[...]

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When I first started link building, I would simply take a giant list of websites that I thought would be a good target (like my competitors backlinks) and then just fire away. Email after email. Most often than not, the end result was a few email responses, even fewer links and a lot of my [...]

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Email outreach is tough. At times, going through a list of email targets can be monotonous and frustrating. Lack of response and people simply not taking you up on your request are the two biggest causes of said frustration. Plus, the work can seem dull and impersonal if you let it be that way.

I [...]

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This post is so simple and basic, a lot of you can stop reading right now. Some people (myself included) are not experts at scraping things. In fact, I am a complete noob when it comes to XPath, importXML or basically any type of coding whatsoever. Luckily, I work in an ever-gracious industry. [...]

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Link Building 101 teaches you to leverage all of your client’s existing relationships. Look for business partners, current vendors, technology partners, employee blogs, customer blogs, and your friends’ friend’s website. After you reach out to all the obvious people, link building gets a lot harder. The easy wins are gone. Now you have [...]

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