6/12/13 UPDATE: This post is now out of date and Pinterest no longer handles embed codes as described below in the article.
I hate to do this, but within the first 10 posts on my new site I’m already writing about Pinterest. Sigh.
I know the whole Pinterest copyright situation is murky, but this link building idea is simply too obvious not to discuss. Pinterest added the ability to embed images from Pinterest onto other websites.
Viola! I just borrowed your image without asking. I didn’t ask the image owner or the pinner. Pinterest told me it was all good. Why else would they provide an embed code if I wasn’t supposed to embed this image? In this case, I borrowed an image that someone Pinned from Google. Check out the links under the pic, attribution is already messed up.
It gets worse though. Now watch what happens when I Pin this blog post. View my pin here. I simply use the embed code from my new pin and the attribution for this memetastic Spongebob image below now points directly at this post on Northside SEO.
This simple process sets the stage for building some serious links.
How to Build Links Using Pinterest Embed Codes
Find a good blog post or article with no image in it.
Find a good image on Pinterest for that topic.
Embed that image on your blog.
Pin your blog post.
Copy embed code from your new pin.
Contact website owner from Step 1 and offer them your image via Pinterest embed code with a followed link back to your site.
You’re gonna have a really good chance at getting the link. You already know the image is cute, fluffy, funny or whatever else makes a picture Pinworthy. Most bloggers who publish posts without images will be thrilled at the quality of the image and the ease of adding it to their post.
No Fair! That’s My Content!
If you’re a website owner, you may wonder how you can prevent this from happening to you. Clearly, you don’t want people to steal your images and get credit or links from your content.
Pinterest Gives You Two Options For Your Images
Allow your content to be used and abused around the web.
Be anti-social and add their No Pin code snippet to your site (and miss out on traffic and links).
Video sites like YouTube have taught website owners and bloggers that it’s OK to embed content on their site. When presented with an embed code (video, picture, infographic) the natural assumption is that it is fair game for use on your site. The big difference here is, Pinterest is creating the embed codes for content shared on their website by users. Videos and Infographics are uploaded to the web by the actual content producers, and they’ve decide that they are OK with the sharing of their content across the web. To prevent Pinterest sharing your images, you have to opt-out with the code snippet above.
Take a look. People are embedding these Pinterest images all over the place. I’d guess 99% of these people are not checking to see if the image they embed is credited to the original source. They are just finding an image they like and clicking the simple ‘embed’ option that Pinterest gives them. Does this make it OK? Probably not. Does this make it unlikely anyone will come after you for copyright violation? Depends on whose image you jacked.
Update: Pinterest released a blog post yesterday stating they are working towards improving attribution. However, nothing has been fixed and the scenario above still works, even with images posted from Flickr.
tl;dr: Embed awesome Pinterest image on your site. Pin your webpage with that image. Contact websites and offer them use of your image for their site via new Pinterest embed code with source link now pointing to your site.
Disclaimer: I have never used this link building technique and I do not recommend using this technique. It could very well get you into trouble with copyright laws. I am not comfortable putting myself at legal risk. Personally, I think most of the blame should fall on Pinterest for even allowing this to happen.
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