Guest blogging is considered one of the best ways to get leads, build links and establish your company as a trusted authority. This post is not going to teach you how to guest blog. There are a ton of posts out there that do an amazing job already. Instead, this post is going to focus on writing guest blog posts for link building.
Creating content is grossly oversimplified by many in the SEO sphere. There are plenty of posts out there recommending that every employee at your company should be writing blog posts. It’s not that simple though. Sure, you’ll end up with some new long-tail traffic, but you’ll also end up with a non-engaging blog full of thin content.
Simply put, everyone you work with should not be a blogger. At least not on your site. That doesn’t mean they aren’t qualified to work on some guest blog posts.
Finding a good site to contribute a post to can be fairly easy in many industries. Eventually you run out of good leads. Perhaps you’ve already hit the top blogs and the other ones out there don’t accept guest posts or are simply too spammy to contribute to. Maybe you work in a boring niche, where there aren’t many active blogs to contribute to.
You can get out of your guest blogging rut. There are hundreds of additional blogs out there that you can immediately start contributing to. Not only that, you can provide them with great content that you would never consider posting on your own website.
I’m going to give you some ideas that will allow you to build links through writing posts that are outside of your particular niche. These tactics may not deliver new leads, but a well-written post will result in some referral traffic. These posts will also help you build up your link equity and send quality signals to the search engines.
For all of the ideas listed below, be sure to target solid websites. Look for strong social signals, comments and frequent high-quality posts. Links from relevant content are the best, but you shouldn’t dismiss a nice link from a non-relevant site if the site is strong and authoritative in its own corner of the web.
The Do It Yourself blogs have really exploded onto the scene. HGTV got really popular a few years ago and helped start the DIY movement. In the last year, Pinterest has helped bring these previously niche blogs into the mainstream. DIY is such a broad topic that there are a ton of things that you and your coworkers do on a weekly basis that could be the foundation of creating a great piece of content for someone’s blog.
Are you remodeling your bathroom?
Are you making a scrapbook?
Do you like to sew, knit or quilt?
Are you planting new shrubs in your yard?
Planning on building a sandbox?
Refinishing an old piece of furniture?
Creating your own piece of artwork?
There are a ton of great travel blogs out there. Unfortunately, they all suffer from the same problem. They can’t visit every travel destination out there. That is where you can come in. You can supply top travel sites with the content that fills the gaps. Write about the city where you currently (or have previously) live. It’s not travel for you, but it will be great content for anyone who plans on visiting. I bet there are plenty of travel blogs out there that don’t have any content about Fargo, ND and would be thrilled to post something.
Top 5 Places to Stay
Top 10 Restaurants
Top Tourist Sites or Attractions
City History or Anecdotes
Famous People from Your City
Now, we can get to actual travel. Between you and your clients, I’m sure there is plenty of traveling going on. This year, I’ve been to California a couple of times, New York, Orlando and Minneapolis. Plenty of opportunities to pick an aspect from a trip and write about it.
Review restaurants in each city
Review hotel or resort
Share your overrated/underrated site seeing experiences
Alright SEOs. I know how much you all love to eat. I’ve seen your tweets. I’m getting kind of sick of it. Time to put those meals to work and write a little blog post about them. The post topics are unlimited. The sites that post daily about food are limitless. Next time you want to tweet a picture of your breakfast, take two more photos of the preparation and write 500 words to go along with it. That omelet just became a link.
The best meal that you cook
Your family favorite/tradition
The strangest thing you regularly eat
Hobbies and Passions
We all have our hobbies or passions. I like to paddle in my canoe. I love to buy cheap, musty-smelling vinyl records. I was a film major in college and watch loads of movies. I have a slight obsession with sports, especially all of the Minnesota teams. I would have no problem kicking out a blog post on any one of these topics in minutes with no preparation.
Maybe. The beauty of this is that these are all topics that nearly everyone is qualified to write about. By now, you should easily have a few new ideas for the types of websites that you can contribute to. The best part is, you don’t have to be an expert to write about any one of these. People enjoy reading about failures as well as successes.
If you create a nice piece of content, you shouldn’t have problems finding a nice blog to accept it. In any industry, the top blogs might be unwilling to accept a guest post, but you can definitely find an up-and-coming site that will accept your work.
Pro Tip: Take as many great photos as you can along the way for each of these projects. Often times, the photos are more valuable than the words you submit.
Don’t get greedy in your post. Put one link in the body ONLY if it fits naturally. If not, just put one in the author bio. Don’t worry about anchor text. On a non-relevant blog, using the brand name is more important than ever (i.e. I’d use “Northside SEO” as my link in my bio for a travel blog instead of “SEO consultant”). Forcing anchor text is soooo March of 2012.
Let me know what you think. Did this thing spark any ideas?
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